Mexican Street Food on Alpharetta Highway

ROSWELL, Ga. – New restaurant opens in Roswell near Canton Street welcoming more people than even restaurant managers expected.

Pure, located on Alpharetta Highway less than a mile from Roswell’s popular Canton Street, opened its doors Monday. Manager Chris Supinski said the restaurant still has two phases to go before it is complete. Phase 1 was the kitchen and main restaurant area itself, however phase two consists of an outdoor patio and bar, and phase three will be the butcher shop next door, which will supply many meats for Pure. 

“This restaurant isn’t a typical tex-mex restaurant like we see so much in Roswell. Our food is true Mexican Street Food with no American take on it,” Supinski said. “The atmosphere of Pure is unique. It stands out from other restaurants nearby especially with its modern approach, garage doors, and many windows.”

Supinski said they chose to built on Alpharetta Highway instead of Canton street because of the demographics, lower costs, more parking, less city requirements, and tax breaks. “Alpharetta Highway has been going through a revitalization period, and hopefully Pure, along with a few other restaurants, can bring about a good change for the area,” Supinski said. According to Supinski, there are 6 Pure restaurants total. Five are in the state of Georgia and the other in North Carolina. The original Pure was in Alpharetta, Ga, converted from an old Pure Filling Station from the 1900s. Thus, the garage doors stayed and became an icon for other Pure restaurant locations.

When asked how business is going and what Pure’s best dish is, he said without hesitation, “Since our opening, we haven’t had many empty tables. We have a valet service just to handle the flow of customers. And our best dish? Hmm… Definitely our fish tacos. Those seem to be a big hit with the margaritas.”