About Alicia

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After countless readings from food writers such as Elizabeth Gilbert, MFK Fisher, and Ruth Reichl, I learned how to write about food. Yet, after traveling through Italy all summer, I learned to appreciate food, and by doing so, I learned how to live again. I learned how to live by learning how to eat. I learned to appreciate the little things in life from the ground up. In Italy, life is centered around food. It is all about getting back to the basics. Walking to school. Reading a wrist watch. Holding an actual paper book. Writing with pen and paper. Americans have become lost in the techno-savvy and fast-paced society. We say it's hard for us to find "good, healthy food." It's not. It's just looking in the right places and having the curiosity and patience to rediscover food all over again. Italians eat food religiously. They dare not break the rules. Food revives one's body from the inside out. It's emotional and social. In order to renew one's heart and learn to live again, one must learn to eat - all of which starts with getting back to the basics.

Friday, October 12, 2012

A New Sense of “Fresh” in Athens


ATHENS, Ga. - New specialty food store opened its doors to customers with tasteful treats and free giveaways.

The Fresh Market had its Grand Opening on Wednesday and welcomed hundreds of local customers into its store. Customers were warmly welcomed by The Fresh Market’s 90 person staff with an array of free samples at their fingertips from freshly made French toast and Bacon to Pumpkin Yogurt Pretzels. The first 1,000 customers received reusable shopping bags, a free sample of coffee, and Jelly Beans. Customers could also enter a chance to win a  $100 gift card, Chef Demonstrations, and more. With 11 other Georgia locations, The Fresh Market has placed Athens, Ga. on the map - now making a big statement for the Athens community. Its 24,000 square feet store in Athens sells products from 50 - 100 local venders.

When asked about how she felt about The Fresh Market, Mason Burril, a sophomore Public Relations and Consumer Journalism student at the University of Georgia, said that she is thrilled The Fresh Market has come to Athens. “The experience itself is so fun! My friends and I got to watch a deli employee cut open a huge wheel of Parmigiano and give samples to the crowd of customers. I’ve been to Italy, and I never got to eat Parmignano directly from the wheel!”

The Fresh Market is located at 196 Alps Road. Its location is prime for traffic of local residents and especially students. However, it is not the only grocery store in town. Within a few miles, there are grocery stores such as Kroger, Publix, Earth Fare, Trader Joe’s and Wal-Mart. Earth Fare and Trader Joe’s are The Fresh Market’s biggest competitors in the “specialty food store” category. While Earth Fare’s slogan is “The Healthy Supermarket,” The Fresh Market’s slogan is “Experience the food.” On Wednesday that is just what customers did.

 “I’ll definitely buy some of my groceries here since I can’t find some of my favorite foods in regular grocery stores,” said Burril. “At The Fresh Market, it’s like rediscovering food all over again and bringing a fresh perspective to not only your diet, but your life as well.”





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